Laura Lynn Jansen
colour, interior, trend
“A trend book is a study of the meaning, value and future of things.”
Humans are picture thinkers, naturally oriented towards visuals, giving meaning to everything they see. An art director and trend researcher is an expert in designing and communicating a visual identity as a representation of a sphere. One task is to guard the face of the brand and present custom made characteristics. The goal is to give the design team a world of inspiration and a guideline with a visual report.